logo

Category : Sales Management

09 Sep 2016

Why Are Brochures Important For Sales and Marketing?

For most businesses, marketing is an important function that is necessary in order for the business to grow and compete. In the past, word of mouth was enough for any company to succeed. However, as the volume of noise consumers were faced with grew, so did the need for companies to do more, say more, and reach out further to each client and potential client. Companies now know that business promotion is as essential as their business structure and their […]

25 Oct 2015

What is the Difference Between Sales and Marketing?

In traditional business, marketing is what brings your prospect to your door, gets them to call, send an email or in some cases actually buy. Sales is everything that happens after the prospect has contacted you. Traditional business is still with us though it has clearly been evolving very rapidly in recent years. Although the general definitions of sales and marketing still apply, business evolution has expanded and radically changed both concepts. And that evolution appears to be accelerating. The […]