Fiesta San Antonio is here, and the city is in full celebration mode. Parades on Broadway, NIOSA in La Villita, cascarones everywhere. It’s easy to get distracted…and it’s easy to let your marketing slide while you’re busy with jobs.
But here’s the thing: people still need plumbers during Fiesta. They still need HVAC techs, electricians, and roofers. And they’re still searching Google to find them.
Your Google Business Profile is working while you’re at Fiesta. Let’s make sure it’s working well.
Post a Fiesta-Themed Update
Google Business Profile lets you post updates that appear directly in search results. Use this feature to stay relevant and seasonal.
Post something like: “Happy Fiesta, San Antonio! While you’re enjoying the festivities, we’re still taking calls. Need AC service before the heat kicks in? Schedule your spring tune-up today.”
Add a festive photo…your team wearing Fiesta medals, your truck decorated with papel picado, whatever feels authentic to your business. Seasonal posts show Google and your customers that your business is active and engaged with the community.
Check Your Service Area Settings
Many home services companies set up their Google Business Profile once and never revisit their service area. But San Antonio is sprawling…from Schertz to Helotes, from New Braunfels to Seguin.
Log into your profile and verify that your service area accurately reflects where you work. If you’ve expanded into new areas recently, add them. If there are areas you no longer serve, remove them. Google uses this information to determine when to show your business in local search results. For a deeper look at using your Google profile during peak seasons, see our 2025 guide to Google Business Profile optimization for home services during Fiesta.
Add Spring-Specific Services
If you offer services that are seasonal…AC tune-ups, sprinkler system repair, outdoor lighting, fence installation…make sure they’re listed in your Google Business Profile services section.
Someone searching “AC tune-up San Antonio” in April is ready to buy. If “AC maintenance” or “air conditioning tune-up” is listed in your services, you’re more likely to appear in their search results.
Respond to Recent Reviews
Scroll through your reviews from the past 60 days. Have you responded to all of them? If not, catch up today.
Here’s a framework for responses:
- 5-star reviews: Thank them by name, mention the specific service, invite them to call again. Keep it genuine.
- 4-star reviews: Thank them, acknowledge that there’s always room to improve, ask how you could earn that fifth star.
- 1-3 star reviews: Apologize sincerely, don’t get defensive, offer to resolve the issue offline. Provide a phone number or email.
Every response is public. Future customers will read them. Your responses say as much about your business as the reviews themselves.
Upload Fresh Photos Monthly
Google tracks how often you update your profile, and businesses with recent photos get more engagement. Take photos of:
- Completed projects (with client permission)
- Your team on the job
- Your work vehicles (clean and branded)
- Equipment or tools specific to your trade
A photo from this month tells potential customers you’re active and busy. A photo from 2019 tells them you might have gone out of business. When summer hits, pair fresh photos with our content marketing ideas for San Antonio home services in fall to keep that pipeline full. When fall arrives, updating your profile photos again will support your local SEO year-end strategy for home services.
Fiesta is a celebration of San Antonio’s culture and community. Your Google Business Profile is a celebration of your business. Keep both looking their best.
If you want a website that matches your Google presence, Grow My Small Business builds sites for San Antonio home services companies. For free marketing tools, visit https://gift.growmysmallbusiness.com/.