Labor Day is in the rearview. Summer’s officially over (even if the San Antonio heat hasn’t gotten the memo). For home services companies, the rest of the year is a sprint…fall maintenance jobs, pre-winter prep, holiday decorating, and end-of-year projects.
Your website should be running as smoothly as a well-maintained HVAC system. Here are six quick wins to audit and fix this week.
1. Test Your Phone Number
Sounds obvious. Do it anyway. Call the phone number listed on your website from a phone that isn’t yours. Does it ring? Does someone answer? Is the voicemail professional and up to date?
Now check: is the phone number clickable on mobile? If a homeowner has to copy and paste your number to call you, you’re adding unnecessary friction. Make it a click-to-call link on every page.
2. Check Your Forms
Submit your own contact form. Does the confirmation message work? Do you actually receive the submission? How quickly?
You’d be shocked how many home services websites have broken forms…the homeowner fills everything out, hits submit, and it goes nowhere. They assume you’re ignoring them and call your competitor instead.
Test every form on your site: contact forms, estimate request forms, scheduling forms. Fix anything that’s broken.
3. Update Your Service Pages for Fall
If your homepage still says “Beat the summer heat with our AC specials!”…it’s September. Update it.
Add fall-relevant content to your service pages:
- Heating system tune-ups and furnace inspections
- Winterizing plumbing and sprinkler systems
- Gutter cleaning and roof inspections
- Outdoor lighting for shorter days
- Pre-holiday home repairs (that dripping faucet won’t fix itself before Thanksgiving)
The keywords on your website should match what San Antonio homeowners are searching for right now, not three months ago. For more on optimizing your website for the fall season, our fall website optimization guide for San Antonio home services goes deeper into seasonal content updates.
4. Add New Project Photos
If you completed summer projects…a bathroom remodel in Terrell Hills, a new deck in Boerne, a kitchen renovation near the Dominion…add those photos to your website portfolio.
Fresh project photos do two things: they provide social proof for potential clients, and they keep your website content updated, which Google rewards. Pairing those fresh photos with a solid fall content marketing strategy will help you generate even more leads as the season progresses.
Include a brief description with each project: location, scope of work, timeline, and a sentence about what the client was looking for. “This Stone Oak homeowner wanted a low-maintenance backyard entertaining space. We built a 400-square-foot flagstone patio with a built-in grill island in three weeks.”
5. Speed Up Your Load Time
Run your website through Google PageSpeed Insights. Your mobile score matters most…that’s where the majority of “plumber near me” and “AC repair San Antonio” searches come from.
Common speed killers for home services websites:
- Uncompressed project photos (resize and compress every image)
- Too many plugins or scripts
- Slow hosting provider
- Large video files set to autoplay
Every second of load time costs you potential leads. Aim for under three seconds on mobile.
6. Verify Your Local Citations
Your name, address, and phone number should be identical on your website, Google Business Profile, Yelp, Angi, HomeAdvisor, BBB, and every other directory listing.
One common mistake: using different formats. “123 Main Street” on your website but “123 Main St.” on Google. “San Antonio, TX” in one place and “San Antonio, Texas” in another. Google sees these as inconsistencies, and it hurts your local search rankings.
Pick one format and make it identical everywhere. For an end-of-year review of your full online presence, our local SEO year-end checklist for home services covers citation consistency and more.
Six fixes. One afternoon. The leads you generate this fall will more than justify the effort.
Grow My Small Business builds high-performing websites for San Antonio home services companies. For free marketing resources, visit https://gift.growmysmallbusiness.com/.