Holiday party season is about to explode in San Antonio. Corporate holiday gatherings, family celebrations, neighborhood parties, nonprofit galas…the demand for event services between Thanksgiving and New Year’s is massive. But are you using social media to get in front of the people making those decisions?
Here is how to make your social media work overtime during the busiest season of the year. For more event services marketing, see our holiday email marketing guide for event services and spring website optimization for event bookings.
Post Your Holiday Portfolio Now
Do not wait until December to share holiday event content. Decision-makers are booking now…many started looking in October. Post your best holiday event work immediately:
For tips on following up those social media leads with email, see our fall email marketing guide for event professionals.
- A beautifully decorated corporate event at the Witte Museum
- A cozy family gathering you catered at a private home in Terrell Hills
- A DJ setup with lighting at a holiday party in the Dominion
- A holiday-themed centerpiece or dessert spread
Use carousel posts on Instagram to show multiple angles of the same event. Write captions that tell the story: “This corporate holiday party for 150 guests at the San Antonio Botanical Garden featured a live band, custom cocktails, and a dessert bar that guests are still talking about.”
Storytelling sells. Bullet points of your services do not.
Go Behind the Scenes
People love seeing the work that goes into creating an event. Share behind-the-scenes content:
- Setting up before a party…the empty venue transforming into a holiday wonderland
- Your team prepping food, testing sound equipment, or arranging flowers
- The chaos of a commercial kitchen during a big catering job
- Loading your van at 5 AM for an early morning setup
This type of content humanizes your brand and shows potential clients the level of effort and care that goes into every event. It also performs well on Instagram Stories and Reels.
Use Client Testimonials as Content
Ask recent clients for video testimonials or written reviews, then turn them into social media posts:
- A 15-second video clip of a happy client saying “They made our holiday party perfect” is more persuasive than any ad.
- Screenshot a glowing text message (with permission) and post it with a thank-you caption.
- Share a Google review with a photo from the event.
Social proof is the most powerful marketing tool during booking season. When someone is choosing between three caterers, the one with recent, enthusiastic testimonials wins.
Run a Holiday Booking Special
Create urgency with a limited-time offer:
- “Book your holiday party by November 30 and get a free cocktail hour add-on.”
- “December dates filling fast…lock in your DJ and lighting package at 2022 rates.”
- “Early bird holiday catering special: book by Thanksgiving and save 15%.”
Pin this offer to the top of your Facebook page and include it in your Instagram bio link. Make it easy for people to take the next step.
Engage With Local Businesses and Organizations
Many of your potential holiday clients are local businesses and nonprofits. Find them on social media and engage:
- Like and comment on posts from San Antonio businesses you would love to work with.
- Tag local venues in your event photos (they often reshare, giving you exposure to their audience).
- Join San Antonio business networking groups on Facebook and LinkedIn.
A comment like “Beautiful space! We’d love to cater an event here” on a venue’s post is a low-pressure introduction that can lead to a conversation.
Make This Season Count
Holiday party season is short but incredibly lucrative. The event professionals who win are the ones who are visible, active, and easy to book. Your social media is your showcase…keep it fresh, keep it real, and keep it working for you.
For free social media templates and event marketing guides, visit https://gift.growmysmallbusiness.com/.