Fiesta San Antonio is here, and while the city is focused on parades, cascarones, and chicken on a stick, homeowners are also thinking about their properties. Spring weather exposes winter damage, guests are coming to town, and people want their homes looking their best. Your Google Business Profile is the first thing they’ll see when they search for help. Is it ready?
Update Your Hours and Contact Info
Fiesta means altered schedules for a lot of businesses. If you’re taking any days off, adjusting hours for events, or running weekend availability, update your Google Business Profile hours immediately. Nothing frustrates a homeowner more than calling during posted hours and getting no answer.
Also double-check your phone number and service area. If you’ve expanded to cover Boerne, Schertz, or New Braunfels recently, make sure your profile reflects that.
Post Fiesta-Season Specials
Use the Google Business Profile posting feature to promote spring-specific services. “Getting ready for Fiesta guests? Book a spring HVAC tune-up before the Texas heat hits.” Or “Spring storms coming…schedule a roof inspection this week.”
These posts appear directly on your business listing and stay visible for seven days. Post weekly throughout April to stay current. Include a photo and a clear call to action like “Call today” or “Book online.”
Add Spring-Relevant Photos
Swap out those winter photos. Post images of recent spring projects: a freshly landscaped yard in Alamo Heights, a power-washed driveway in Stone Oak, a repaired fence in Helotes. Seasonal photos signal to both Google and potential customers that you’re active and doing work right now.
If you’re working near any Fiesta event areas…King William, La Villita, downtown…even better. A photo geotagged near Fiesta locations can catch local search attention.
Respond to Every Recent Review
Fiesta season brings a surge in local search activity. When potential customers find your profile, the first thing they check is your reviews. Make sure your most recent reviews have thoughtful responses. If you’ve been neglecting review responses, spend 30 minutes catching up today.
For positive reviews: thank the customer by name, mention the specific service, and invite them back. For negative reviews: acknowledge the issue, apologize, and offer to make it right offline. This shows future customers that you care about quality and accountability.
Use the Q&A Section
Check your profile’s Q&A section. Are there unanswered questions sitting there? Answer them. Then proactively add common questions and answers yourself: “Do you offer free estimates?” “What areas do you serve?” “How quickly can you schedule a repair?”
This section is searchable by Google, so well-written Q&As can help you rank for additional keywords. For a broader look at local search during Fiesta, see how Google Business Profile updates work for home services during Fiesta in 2024.
15 Minutes Can Change Your Month
You don’t need a full marketing overhaul. A quick update to your Google Business Profile this week can mean the difference between getting found and getting skipped. Fiesta brings energy to the whole city…make sure your business is part of it. Once summer hits, keep the momentum going with a fall website tune-up for home service businesses and a strong year-end local SEO review.
Want ongoing help with your online presence? See our digital marketing products…built for San Antonio service businesses that want to grow.