There’s an irony that keeps us up at night: tech service companies with terrible websites. If you’re selling IT support, web development, managed services, or cybersecurity and your own website is slow, outdated, or confusing…what message does that send to potential clients?
Summer is a good time to fix this. Business slows down slightly, companies are planning for the back half of the year, and you can make meaningful changes before the fall push. Here’s what to look at.
The Speed Test You Can’t Ignore
Run your website through Google PageSpeed Insights right now. If your score is below 70, you have a problem. For a tech services company, anything below 85 is honestly embarrassing. Your site should be the proof that you know what you’re doing.
Common culprits: unoptimized images, too many third-party scripts, cheap hosting, and bloated WordPress themes with dozens of unused features. Compress your images, audit your plugins, and consider upgrading to a faster host. San Antonio has a growing tech scene…companies near the Port SA tech campus or along the I-10 corridor are competing for the same clients. Speed is a differentiator. We revisited these performance benchmarks in our 2024 guide to tech services website optimization.
Speak Human, Not Jargon
“We provide comprehensive managed IT solutions leveraging cutting-edge technology to optimize your business infrastructure.” What does that even mean? Your potential clients…small business owners, office managers, operations directors…don’t speak that language.
Rewrite your homepage in plain English. “We keep your computers running, your data safe, and your team productive. When something breaks, we fix it fast.” That’s clear, that’s compelling, and that’s what people actually need to hear.
Show Your Results, Not Your Features
Nobody cares about your feature list. They care about outcomes. Instead of “24/7 monitoring” say “We caught and fixed a server issue at 2 AM last month before our client’s team even noticed.” Instead of “data backup and recovery” say “When a local law firm got hit with ransomware, we had them back up and running in 4 hours.”
Case studies and specific examples build trust in ways that bullet-pointed feature lists never will. You don’t need to name the client…“a San Antonio accounting firm” works fine.
Add Clear Pricing Tiers
Tech services companies are notorious for hiding pricing. “Contact us for a custom quote” is the fastest way to make prospects bounce to a competitor who actually shows their numbers.
You don’t need to publish your exact pricing for every scenario. But showing starter tiers…“Basic IT Support: starting at $500/month for up to 10 users”…gives people a frame of reference and filters out leads that aren’t a good fit. That saves everyone time.
Fix Your Call to Action
Every page on your website should have a clear, obvious next step. A “Schedule a Free Consultation” button that’s visible without scrolling. A phone number in the header. A chat widget in the corner. Don’t make visitors work to figure out how to hire you.
Test your site right now: land on the homepage as if you’re a stranger. Within five seconds, do you know what this company does, where they’re located, and how to contact them? If not, you’ve got work to do.
Your Website Should Be Your Best Salesperson
It works while you’re at a client site, while you’re asleep, and while your competitors are sending cold emails. Invest a few hours this month getting it right. As Q4 approaches, make sure your local SEO is ready for the fall push and consider how content marketing can attract clients around Small Business Saturday.
Need professional help optimizing your website? Explore our website management services…we practice what we preach.