November and December might seem like slow months for construction, but here’s what’s actually happening: homeowners are walking into family gatherings, looking around at their relatives’ renovated kitchens, and thinking, “We need to do that.” By January, those thoughts turn into Google searches. Your website needs to be ready to catch them.
Refresh Your Portfolio Page
Your portfolio is the most important page on your construction website. Before the holiday inquiry rush, update it with your best 2023 projects. Organize by project type…kitchen remodels, bathroom renovations, additions, outdoor living spaces…and include high-quality photos with brief descriptions.
“Complete kitchen remodel in Alamo Heights…custom cabinetry, quartz countertops, and a redesigned layout that opened the space up for family entertaining.” This tells the visitor what you did, where, and why it mattered.
If you only have phone photos, that’s fine…good lighting and a clean shot matter more than professional equipment. But if you can get a few projects professionally photographed, the investment pays for itself in perception.
Add a “Plan Your 2024 Project” CTA
People browsing construction websites in November and December are almost always planning for the new year. Give them a clear path: “Thinking about a 2024 renovation? Schedule a free consultation now and get on our spring calendar.”
This CTA should be on every page…your homepage, portfolio, services pages, and blog posts. Make it a button, make it visible, and link it directly to your contact form or scheduling tool.
A general contractor near Loop 1604 added a “Plan Your 2024 Project” banner to their homepage in November 2022 and received 22 consultation requests before January 1st. Many of those became spring projects worth $30,000 or more. Once those leads come in, a strong Google Business Profile for your construction company helps them trust you before you even meet.
Speed Up Your Site
Construction websites tend to be image-heavy and slow. Run yours through Google PageSpeed Insights and see where you stand. Compress your portfolio images, remove any unused plugins or scripts, and make sure your hosting can handle increased traffic.
A slow site doesn’t just frustrate visitors…it hurts your Google rankings. And with competition for search terms like “San Antonio remodeling company” being fierce, every ranking factor matters.
Create a Holiday Season Blog Post
Write a post that aligns with what homeowners are thinking about during the holidays. “5 Home Renovation Ideas Inspired by the Holidays” or “How to Plan a Kitchen Remodel That’s Ready by Next Thanksgiving.” These posts attract visitors who are in the early stages of considering a project…your ideal audience.
Include links to your portfolio and contact page within the post. Every piece of content should be a pathway back to a conversation. For a model of how to keep clients engaged after the project wraps, read our guide to customer retention for construction companies.
Optimize Your Contact Form
Your contact form should be short and effective. Name, phone number, email, project type (dropdown), and a brief description. That’s it. Every additional field you add reduces the number of people who complete it.
Test your form right now. Fill it out yourself. Does the confirmation work? Does the notification reach your inbox? You’d be surprised how many construction companies have broken contact forms…losing leads they’ll never know about.
Build Your 2024 Pipeline Now
The work you do on your website this November determines how full your calendar is in March. Don’t coast through the holidays…optimize now and let your website work while you’re carving the turkey. For construction companies active on social media, our breakdown of social media myths in the construction industry pairs well with a strong website.
Need help getting your construction website in top shape? Explore our website management services…built for San Antonio contractors.