Talk to most construction company owners in San Antonio about social media and you’ll hear the same things. “That’s not how we get business.” “Our clients don’t use Instagram.” “We’re too busy building to post online.”
With respect…those are myths. And they’re costing you work.
Myth 1: “Our Clients Aren’t on Social Media”
Yes, they are. The homeowner in Alamo Heights remodeling their kitchen found their last contractor through an Instagram reel. The commercial property manager in the Rim Googled your company name and checked your Facebook page before returning your call. The general contractor looking for a sub checked your online presence before sending that bid invitation.
Social media isn’t where the deal closes. But it’s often where trust starts.
Myth 2: “We Don’t Have Time to Post”
You don’t need to post every day. You don’t even need to post every week, though that’s ideal. Two to three posts a week showing job progress, completed projects, or your crew at work is plenty. You’re already taking photos on the jobsite for your own records. Post them.
A 15-second video walking through a framing job near Lackland or a finished patio in Fair Oaks Ranch takes less time than your morning coffee order. Set a reminder, snap a photo, write two sentences, and post.
Myth 3: “Social Media Is for B2C, Not B2B”
Construction companies often work both sides…residential and commercial. Social media works for both. Residential clients browse Facebook and Instagram. Commercial clients and general contractors check LinkedIn and…surprise…also Facebook and Instagram.
A polished project gallery on Instagram positions your company as professional and capable. A LinkedIn presence connects you to developers, architects, and property managers across San Antonio.
What Actually Works for Construction Companies
Keep it simple:
- Before-and-after photos…nothing sells better
- Progress updates…people love watching things get built
- Team recognition…show the humans behind the hard hats
- Community involvement…sponsor a little league team in Leon Valley? Post about it
You’re not trying to go viral. You’re trying to be the company that looks established, trustworthy, and active when someone searches your name. We debunked more of these myths in our 2023 deep dive into construction social media, and our spring social media guide for construction companies has a full seasonal content plan.
Build Your Online Presence Like You Build Everything Else
One step at a time, with solid work. Start posting this week. And don’t forget your Google Business Profile – it works hand-in-hand with social media to win you more bids. Need help? Visit gift.growmysmallbusiness.com and let us handle your social media while you handle the builds.