Here’s the irony: tech services companies are supposed to be the technology experts, but a surprising number of them have terrible websites. If you’re an IT support firm, web developer, or managed services provider in San Antonio, your website should be your best salesperson. For many, it’s the opposite.
The Jargon Problem
Your website isn’t for other tech people. It’s for business owners who need tech help. When your homepage says “We offer comprehensive managed services solutions leveraging cloud-native architectures and zero-trust security frameworks,” a restaurant owner in the Pearl District has no idea what you’re selling.
Rewrite everything in plain English:
- “We keep your computers running and your data safe”
- “We fix tech problems fast so your team can get back to work”
- “We set up and manage the technology your business needs”
Save the technical details for a deeper services page. We covered this same jargon problem in our 2023 tech services website optimization guide.
Speed and Security: Practice What You Preach
Nothing undermines a tech company’s credibility faster than a slow website or an expired SSL certificate. If your own site loads slowly or shows a “Not Secure” warning, potential clients will rightly wonder how you’d manage their technology.
Your website should load in under three seconds, have a valid SSL certificate, be mobile-responsive, and work flawlessly. No excuses.
Show Results, Not Just Services
Business owners don’t buy IT services…they buy outcomes. Instead of listing everything you do, show what happens when you do it:
- “Reduced a Medical Center law firm’s downtime by 94%”
- “Saved a Southtown restaurant $18,000/year by migrating to the cloud”
- “Resolved 500+ support tickets in 30 days for a UTSA-area nonprofit”
Case studies with real numbers are the most powerful content on any tech services website. For ideas on turning case studies into broader content campaigns, our Small Business Saturday content marketing guide for tech services has a template you can use.
Add a Clear “Get Help Now” Path
Many tech services inquiries are urgent. A server is down. Email isn’t working. The network is compromised. Your website needs an obvious emergency contact path…a phone number in the header, a “Need Help Now?” button, a live chat widget. If someone has to hunt for how to reach you during a crisis, they’ll call your competitor instead.
Father’s Day for Your Website
June is a good time to give your website some attention. Treat it to a tune-up. Update your case studies, refresh your testimonials, test every form and link, and run a speed test. A well-maintained website generates leads passively…working for you around the clock. Pair your website with a solid fall SEO strategy to capture those end-of-year technology decisions. We covered more common website mistakes in our 2023 tech services website guide, and customer retention strategies ensure the clients your website attracts stay for years.
Want a website that actually wins clients? Explore our services at gift.growmysmallbusiness.com and let’s build something that converts.