Late October in San Antonio is a two-for-one celebration…Halloween and Dia de los Muertos. Both are huge for salons. People want special looks for Halloween parties, and Dia de los Muertos makeup and styling is its own art form. This is a seasonal SEO opportunity that most salons miss completely.
Create Seasonal Content That Ranks
People are actively searching for beauty services tied to these celebrations. The searches are happening right now:
- “Dia de los Muertos makeup San Antonio”
- “Halloween hair color San Antonio”
- “Sugar skull makeup artist near me”
- “Halloween costume makeup San Antonio”
If you offer any of these services, create a dedicated blog post or landing page for each. “Dia de los Muertos Makeup Services in San Antonio” with photos of your work, pricing, and a booking link can rank in local search results and bring in clients you’d never reach otherwise.
Showcase Your Portfolio for These Styles
If your stylists can do Dia de los Muertos-inspired looks…Catrina makeup, floral arrangements in hair, themed nail art…show it. Create a photo gallery on your website and share it on social media and your Google Business Profile.
Use descriptive alt text on every image: “Dia de los Muertos sugar skull makeup by [Salon Name] in San Antonio.” This helps those images rank in Google Image search, which drives real traffic.
Offer a Limited-Time Service Menu
Create a special October menu:
- Dia de los Muertos makeup application
- Halloween-themed nail designs
- Temporary color (spooky purple, orange, or red)
- Group booking for Halloween party prep
Promote this on your website with a dedicated page, through email, and on social media. A salon near Mission San Jose or in the King William neighborhood can connect these offerings to nearby Dia de los Muertos celebrations.
Get Local Backlinks
Reach out to local San Antonio blogs, event listings, and community websites. Offer to be listed as a Dia de los Muertos makeup resource. Many local publications create roundup posts like “Where to Get Dia de los Muertos Makeup in San Antonio”…getting included in these lists earns you a valuable backlink and targeted traffic.
Collect Seasonal Reviews
After every Halloween and Dia de los Muertos appointment, ask for a Google review. Reviews that mention specific services help Google understand what you offer. “Best Dia de los Muertos makeup in San Antonio!” is an organic keyword-rich review that boosts your visibility for those searches.
This Season Builds Year-Round SEO
The content and reviews you generate during this season don’t disappear. They accumulate and strengthen your site’s authority for next October and beyond. Seasonal SEO is an investment, not a one-time effort. We covered more seasonal SEO tactics in our 2023 Dia de los Muertos local SEO guide for salons, and for year-round profile optimization, our Google Business Profile guide for beauty salons is essential reading. When graduation season comes, retention strategies turn seasonal clients into regulars.
Want help building seasonal SEO strategies? Visit gift.growmysmallbusiness.com and let’s make your salon the go-to for every celebration in San Antonio.