Holiday party season is the final sprint for San Antonio event services businesses. Corporate holiday parties, family celebrations, New Year’s Eve events, posadas…everyone is planning something. If your email marketing isn’t working for you right now, you’re leaving bookings on the table.
Segment Your List: Corporate vs. Personal
Your corporate contacts and your personal event contacts need different messages. A corporate event manager at a company near the Rim cares about capacity, professionalism, and team-building. A family planning a holiday gathering in Alamo Heights cares about warmth, food quality, and price.
Send different campaigns to each group:
- Corporate: “Book your company holiday party…premium packages available for San Antonio businesses”
- Personal: “Celebrate the holidays stress-free…let us handle the catering and coordination”
Create a Holiday Package Email
Design two or three holiday packages at different price points and feature them in a dedicated email. Make them easy to understand:
- Bronze: Appetizers and drinks for up to 30 guests…$X
- Silver: Full catering, bar service, and basic decor for up to 60 guests…$X
- Gold: Complete event coordination including venue, catering, entertainment, and decor…$X
Packages make the buying decision easier. People can point to one and say, “That’s what we need.” Include a clear “Book Now” or “Request This Package” button.
Send a “Spots Are Filling Up” Email
This isn’t fake scarcity…December calendars genuinely fill up fast for event professionals. Send a mid-November email that says exactly that:
“Our December calendar is filling up fast. We have availability on the following weekends: [list dates]. Don’t wait…holiday parties book out weeks in advance.”
Honest urgency drives action. People who’ve been procrastinating will pick up the phone.
Include Testimonials From Past Holiday Events
Pull reviews and testimonials from previous holiday seasons. “They catered our Thanksgiving dinner for 40 people and it was flawless” or “Best corporate holiday party DJ in San Antonio”…these are powerful in an email because they address the exact decision the reader is trying to make.
Follow Up With Undecided Leads
If you have inquiries from the past few weeks that didn’t convert, send a personal follow-up. “Hi, just checking in…we’d love to help with your holiday event. Our [specific dates] still have availability. Let me know if you’d like to chat.”
Sometimes people just need a gentle push. Our 2023 holiday party email marketing guide has the full four-email sequence, and for building the foundation earlier in the year, our Fiesta website optimization guide ensures you’re capturing leads from every season. When spring returns, use local SEO for graduation and wedding season to fill your calendar early.
Thanksgiving Gratitude Email
Send a simple Thanksgiving email to your entire list…no sales pitch, just genuine gratitude. “Happy Thanksgiving from our team to yours. Thank you for trusting us with your celebrations this year.” This builds goodwill and keeps you top of mind heading into December.
Ready to level up your email marketing? Visit gift.growmysmallbusiness.com and let’s close out 2024 with a full calendar.