Small Business Saturday (November 30 this year) is usually associated with retail shops and restaurants. But the “support local” energy it generates benefits every small business…including construction companies. People are thinking about local businesses, and if your website doesn’t make a strong impression, you’re missing the wave.
Here’s how to optimize your construction website this November.
Redesign Your Portfolio Page
Your portfolio is your most important page. If it’s a grid of thumbnails that all look the same, or worse, if it hasn’t been updated in over a year, fix it now.
Organize projects by type: residential remodels, commercial buildouts, outdoor living, custom homes. Each project should have:
- 4-6 high-quality photos
- A brief description of the scope
- The neighborhood or area (a kitchen remodel in Olmos Park, a patio in Boerne)
- Timeline and challenges overcome
This isn’t just a photo gallery…it’s proof that you can deliver.
Add a Clear “Request a Quote” Process
Many construction websites make the mistake of putting a generic contact form on the contact page and calling it done. Create a dedicated “Request a Quote” page with fields specific to construction:
- Project type (remodel, new build, commercial, repair)
- Approximate timeline
- Budget range
- Project description
- Preferred contact method
This qualifies leads before they hit your inbox and shows homeowners that you’re organized and professional.
Feature Testimonials Prominently
Construction is a high-trust, high-stakes industry. People are handing over thousands (sometimes hundreds of thousands) of dollars. They need reassurance.
Feature your best testimonials on your homepage…not buried on a separate reviews page. Pull quotes that mention specific project types, neighborhoods, and outcomes:
- “They remodeled our entire home in Alamo Heights on time and under budget”
- “Best commercial contractor in San Antonio…transformed our office space”
- “We’ve used them for three projects now and they never disappoint”
Mobile Optimization Matters
Homeowners research contractors at all hours…on the couch at night, in the car, during lunch breaks. If your construction website doesn’t work well on mobile, you’re losing leads from people who would have called.
Test your site on your phone. Can you:
- See project photos clearly?
- Find the phone number easily?
- Fill out the contact form without frustration?
- Navigate between pages smoothly?
If not, prioritize mobile fixes this month.
Celebrate Being Local
Small Business Saturday is about celebrating local. Use your website to reinforce your San Antonio roots. Mention how long you’ve been in business, how many local projects you’ve completed, and your involvement in the community. A construction company that’s been building in San Antonio for 15 years has a story worth telling. Our 2023 holiday website guide for construction companies covers portfolio and CTA strategies in more detail, and for building visibility online, a strong Google Business Profile generates leads while your website converts them. When it comes to keeping those clients, our construction retention guide turns one-time projects into years of business.
Need help with your website? Visit gift.growmysmallbusiness.com and let’s build you a site that converts.