There’s a particular kind of irony in a tech services company having a terrible website. But it happens all the time. You’re so busy fixing other people’s technology that your own online presence gets neglected.
If you run an IT support company, a web development agency, or a managed services provider in San Antonio, your website is your credibility. A potential client who needs help with their technology is going to judge your competence based on how your own site performs.
Let’s make sure yours holds up.
Test Your Own Site Like a Client Would
Pull up your website on your phone. Now pretend you’re a small business owner in the Medical Center district who just had a server crash. You’re stressed. You need help fast.
Ask yourself:
- Can I tell what this company does within 3 seconds?
- Can I find a phone number without scrolling?
- Does the site load quickly on mobile?
- Is there a way to request help immediately…a form, a chat widget, a “Request Urgent Support” button?
If you had to hunt for the answer to any of those questions, so do your potential clients.
Ditch the Jargon
Tech companies love acronyms. MSP. SLA. RMM. SIEM. Your peers know what these mean. Your clients probably don’t.
Rewrite your service descriptions in plain language:
- Instead of “We provide comprehensive RMM solutions,” try “We monitor your computers and servers 24/7 so problems get fixed before you even notice them.”
- Instead of “Our SLA guarantees 99.9% uptime,” try “When something breaks, we respond within the hour…guaranteed.”
Write for the person signing the check, not the person doing the implementation. Our earlier website optimization guide for tech services digs into additional usability fixes that make your site feel as polished as the services you deliver.
Add Case Studies and Social Proof
Tech purchases are trust-based decisions. Business owners are handing you access to their systems, their data, sometimes their entire operation.
Build confidence with:
- Case studies: “How we helped a 15-person law firm on Broadway migrate to cloud-based infrastructure without a single hour of downtime.”
- Client logos: If you have permission, display the logos of businesses you serve.
- Testimonials: Real quotes from real clients about real problems you solved.
A case study page is one of the highest-converting pages a tech services website can have. If you don’t have one, build it this summer.
Make Sure Your Security Is Airtight
Your website should be a showcase of your technical competence. That means:
- Valid SSL certificate (no browser warnings)
- Fast load times (under 3 seconds)
- No broken links or 404 errors
- Up-to-date CMS and plugins
- Clear privacy policy
A tech company with an insecure or broken website is like a dentist with bad teeth. Don’t be that company. Credibility also depends on being visible in local search, so make sure you’re following local SEO best practices for fall and pairing your website with content marketing that positions you as a thought leader.
Your website is your best salesperson. This summer, give it the attention you give your clients’ systems. Need help? Our website management products are built for businesses like yours.