Two of San Antonio’s most visually stunning celebrations are happening right now: Halloween and Día de Muertos. Both are deeply personal, culturally rich…and involve looking incredible.
People search for costume makeup, Catrina face painting, Halloween hair, and themed nail art. If your salon offers these services, this is your moment to rank for seasonal searches that your competitors aren’t even thinking about.
Target Seasonal Keywords Now
These searches spike in October:
- “Halloween makeup San Antonio”
- “Día de Muertos face painting near me”
- “Catrina makeup artist SATX”
- “Halloween hair ideas San Antonio”
- “Spooky nails near me”
If you offer any of these services…even temporarily…create content around them. A blog post titled “Día de Muertos Makeup Services in San Antonio” can rank quickly because the competition for that phrase is low.
Don’t wait until next year. Even if you publish now, Google can index it within days and you’ll catch the tail end of this year’s searches. And next October, that page will already be established.
Build a Gallery of Your Seasonal Work
Every Halloween look or Día de Muertos face you paint is content. Photograph it. Upload it to:
- Your website (a dedicated gallery page or blog post)
- Your Google Business Profile
- Instagram (use Reels for maximum reach)
Tag each photo with location and relevant keywords in the description. “Día de Muertos Catrina look created at our salon in Southtown, San Antonio” hits every local SEO signal.
Encourage Reviews That Mention the Service
When a client is thrilled with their Halloween or Día de Muertos look, ask for a review right then. Say: “Would you mind mentioning the Catrina makeup in your Google review? It really helps people find us for that service.”
Reviews with specific service mentions rank better for those services. A review that says “Amazing Día de Muertos makeup at this Southtown salon” contains exactly the keywords someone else would search for. Our Google Business Profile guide for salons covers how to maximize the impact of these reviews on your overall profile.
Optimize for the Long Game
Here’s the real strategy: seasonal SEO content works year after year. A blog post you write in October 2025 will rank for searches in October 2026, 2027, and beyond…if you keep it updated.
Next September, revisit your Halloween/Día de Muertos content. Update it with new photos, current pricing, and fresh keywords. Republish it. Google rewards updated content.
Build a seasonal content calendar:
- February: Valentine’s Day looks
- April: Fiesta hairstyles
- May: Graduation glam
- October: Halloween and Día de Muertos
- December: Holiday party styles
Each seasonal page becomes a recurring traffic source. For more seasonal content strategies, our content marketing guide for salons during back-to-school applies the same principle. And when the holiday season hits, local SEO tactics for the holiday rush can fill your chairs through December.
Seasonal SEO is one of the smartest plays a salon can make. Low competition, high intent, and it compounds over time. For help building your SEO strategy, explore our organic marketing products.