The last week of December. Gift cards need spending. Returns create opportunities for exchanges and new purchases. And anyone with a new phone, tablet, or laptop is browsing online.
If you run a retail shop in San Antonio, your website still has work to do. Here’s how to close out 2025 and set yourself up for a strong January.
Launch Your Post-Holiday Sale Page
Create a dedicated page for your year-end clearance or post-holiday sale. Make it prominent…linked from your homepage, your navigation menu, and your social media.
The page should include:
- Clear categories of what’s on sale
- Percentage off or specific pricing
- Photos of actual products (not generic graphics)
- Start and end dates (“December 26 through January 5”)
If you sell online, make sure the checkout process is seamless. If you’re in-store only, include your address, hours, and a map.
Analyze Your 2025 Website Data
Before you start planning for 2026, look at what 2025 taught you. In Google Analytics (or whatever analytics tool you use), check:
- Top pages: Which pages got the most traffic? These tell you what people care about.
- Bounce rate: Which pages do people leave immediately? These need work.
- Traffic sources: Where did your visitors come from? Google search? Social media? Direct?
- Mobile vs. desktop: What percentage of your traffic is mobile? (If it’s over 60%, mobile optimization is non-negotiable.)
- Conversion rate: How many visitors actually made a purchase or contacted you?
This data shapes your 2026 website strategy. Don’t guess…look at the numbers. We covered how to use mid-year data to improve your website in our mid-year website review for retailers.
Clean Up Your Product Pages
Year-end is housekeeping time. Go through your website and:
- Remove discontinued products
- Update pricing
- Add new products you’ve been meaning to list
- Fix broken links and missing images
- Update your “About” page if anything has changed
A clean, accurate website builds trust. Finding a product online that’s actually out of stock in person frustrates customers and damages your brand.
Prep for January Traffic
People will be searching in January for:
- How to spend gift cards
- New year deals and sales
- Local shops near them
Make sure your website is ready:
- Your January sale or promotion is queued up
- Your Google Business Profile hours are set for the new year
- Your homepage messaging shifts from holiday to new year within the first few days of January
- Fresh blog content is published (or scheduled) for early January
The businesses that are visible on January 1 capture the early-year energy. Be one of them. For a complete year-end GBP strategy, our Google Business Profile year-in-review guide for retailers walks through the full audit. And starting January with a strong email marketing campaign makes sure your website visitors become repeat customers.
2025 was a year of building. Let your website reflect the growth. Take this last week to optimize, clean up, and plan ahead. For website management support heading into 2026, explore our website products.